Amanda Hudson serves as the Executive in Residence of Consumer Behavior at Lucen Partners. With over ten years of experience across various industries, including government, education, SaaS, healthcare, e-commerce, retail, and startups, Amanda is a strategic leader known for her commitment to improving consumer experiences and achieving transformative results.

At the core of her methodology is a deep commitment to understanding and addressing user problems, alongside a focus on enhancing consumer experiences. Amanda uses a combination of competitor analysis, market insights, and both qualitative and quantitative research methods to help her clients expertly navigate complex consumer markets.

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Amanda’s career is marked by her firm belief in data-driven decision making and the use of empathetic consumer engagement strategies. Her skill in transforming complex data into clear, actionable insights enables organizations to foresee and leverage market trends and emerging opportunities effectively.

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In today’s fast-paced and technology-driven market, Amanda continues to lead with innovation, constantly improving her approaches to provide top-tier solutions. With a strong track record of spurring business growth and improving consumer interactions, she is well-equipped to lead organizations to exceptional success in a dynamic market landscape.